What’s Popping?
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![How Influencer marketing has changed social media]()
How Influencer marketing has changed social media?
Influencer Marketing involves collaborating with influential content creators, who work to promote your product or service to their social media audience. This is a marketing strategy that can benefit your company because it helps to build awareness and interest around your brand to potential new customers. With their growing platform of followers, influencers are taking…
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![Link Between Social Media and SEO]()
Link Between Social Media and SEO
Search Engine Optimisation (SEO) involves making your website more visible to people who are looking into a topic related to your business or industry. Social Media is about marketing your product or service to an online audience through platforms such as Facebook, Instagram and Twitter. While Social Media and SEO have different purposes, there is…
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![Dubai's Leading PR Agency for sustainable businesses]()
Social Media Marketing for Expo 2020
Social media is no longer just a platform for connecting with friends and family. Brands have stepped up on the trend and are using social media platforms like Instagram, Twitter and Facebook to build a connection with their audience and create engaging content to promote their product or service. This is otherwise known as social…
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![PR agency for Expo 2020]()
PR agency for Expo 2020
Back in 2013, The UAE celebrated a big win when it was announced that Dubai would be hosting the World Expo2020, setting a record as the first country in the Middle East to do so. Over a period of six months, the event will be bursting to the brim with innovation and inspiration, bringing in…
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![Public Relations Agency for Travel and Tourism Sector]()
Public Relations in Travel and Tourism Sector
Transportation, tourist attractions, hotels, and restaurants all operate under the Travel and Tourism sector, making it one of the largest global industries. Any company working in this sector is essentially selling a service, which means it’s vital to use Public Relations to build a trusted relationship with your customers and create a reputable image for…
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![Switching to Instagram Business Account]()
Changing Instagram Account into a Business Account
Switching to an Instagram business account is vital for your brand because it lets you keep track of your progress due to additional features that aren’t available on a personal account. How to change to a business account Making the switch to a business account is simple. Go to your profile page and…
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![Guide to Tik Tok]()
A Guide to TikTok
What is TikTok? If you have never heard of TikTok, you might want to consider jumping on this trend soon. TikTok is a rising social media platform that allows users to create, edit and share video clips ranging from categories such as reaction videos, comedy and creative edits. While this might not seem like something…
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![Instagram Story Guide]()
Instagram Story Guide
What is an Instagram Story and how does it work? Instagram stories allow you to upload multiple photos and videos that do not appear on your main feed. Unlike Instagram posts, stories stay on your profile for just 24 hours before disappearing. While your followers are no longer able to view the story, you are…
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![Luxury Travel PR Agency]()
Luxury Travel PR: Targeting the Right Audience
The small world of luxury travel public relations is an exclusive club. If you’ve signed a luxury travel client, there are a few things you need to understand about the luxury public relations market and media landscape. Identifying Select Media Publications Working in PR, you’re probably familiar with the abundance of lifestyle magazines. However,…
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![Tips for Nightclub Public Relations - PR For Nightclub]()
3 Tips for Successful Nightclub Public Relations
Public relations is essential for any business, nightclubs included. Whether it be for a standard night or special club events, PR is an absolute must to get the word out about your nightclub and to keep your vibe alive. For a business based on footfall, upholding constant media presence is the key to survival and…
