Why does your brand need influencers ?

This is 2017, if influencer marketing isn’t part of your brand strategy, you need to step up your game or hire a PR Agency to help you keep up with evolving marketing trends.

The United Arab Emirates is considered the business hub of the Middle East and businesses are popping up left and right every day. This is why brands are now using influencer marketing as part of their PR strategy to cut through the noise and stand out from their competitors.

Influencers are public figures who have amassed a genuine following either online or offline. Their followers trust them and covet their lifestyle. Bloggers, Vloggers, Models, Djs, Socialites, Celebrities and even journalists are usually considered as influencers. A highly targeted influencer strategy can result in items selling out, increase in sales or high level of consumer engagement for brands. This is because consumers trust these influencers and want to emulate their way of life. For example, beauty influencer Huda Kattan of Huda Beauty can sell out a brand in Sephora, Dubai Mall with one snapchat video of her in the store recommending the product.

Although online influencers are trending at the moment, let’s not underestimate offline influencers like the local socialites, who hardly use social media but have a strong network of wealthy friends and admirers and throw parties all the time. This class of influencers have the power to help business thrive when they are happy with their products or services. They become unintentional ambassadors and use word of mouth to promote the brands.

When creating influencer campaigns for our clients at POP Communications, we make sure that they are matched with the right Influencers for their target consumers so the message can reach the right audience. Depending on the goal of the campaign and the client’s budget, we opt for either micro or macro Influencers. Clients usually find this method to be more cost effective than advertising, especially since results can be measured.