Why you need a PR Agency in the United Arab Emirates

July 20, 2017

What's Popping?

‘Ad campaigns are necessary for competition. But good PR educates people; that’s all it is.’ – Steve Jobs, CEO Apple Inc.

In an ever-changing market landscape, Public Relations has started to take a byline in business functions (especially those located in Dubai and Abu Dhabi) with marketing budgets decreasing year on year within the Middle East region. Coupled with uncertainty on changing laws (hello VAT in 2018!) and many print titles closing down for good, many companies may be shifting their focus from generating substantial and effective PR strategies to ensuring that their product or service is of the highest possible quality. Whilst this is never a bad thing, many companies may find that they are not receiving the top of mind brand awareness that they would ideally like, and as such, this is reflected in falling sales.

Public Relations is the effort to influence the public – good story telling is one of the key aspects of PR, and the better the story or campaign, the better the acceptance by the public. Through effective PR strategies, POP Communications will communicate with your target market, whether it be the launch of your business, announcing a new product, or disseminating news on a major announcement. Whilst POP Communications ensures that the general public are aware of your news, we will also ensure that your news falls into the hands of your existing and potential customers owing to increased brand awareness and customer loyalty through helping shape a likeable image.

As well as raising awareness, PR helps to build credibility within the target market. Unlike advertising, PR relies on using a person of authority, such as an influencer, recommendation on the product or service, rather than as a direct sell.

Whilst PR may be seen as ‘free advertising’, the role of PR is labour intensive and requires strong contacts within the media landscape. Done correctly, PR will help your company look likeable, influential and successful.